We say some version of this in nearly every campaign we run for clients: get the phone to ring. That’s the whole point of marketing — get a customer curious enough to pick up the phone and call your business. But we’ve watched it happen more than once: the ad works, the phone rings, and it drops, or goes to a voicemail box nobody checks, or rings at an empty desk because your phone system doesn’t know an employee moved to the back office two years ago. All that marketing spend, undone by hardware that’s older than some of your employees.
That’s the case for VoIP — Voice over IP, or simply “phone systems that run over the internet instead of an old copper phone line.” If BRD spent the effort making sure your phone rings, it only makes sense that we make sure it actually connects when it does.


Traditional landline and PBX systems have a few unavoidable problems: they’re tied to a physical box in your building, adding a line or a phone means a service call, moving offices means ripping out wiring, and if the power or the box goes down, so does every phone in the building. VoIP phone systems solve most of that by running your calls over your internet connection instead of dedicated phone lines.
For a typical 10-75 employee Memphis business, that translates into:
It’s easy to treat your phone system as background noise until it fails at the worst moment — a dropped call with a customer ready to buy, a missed call that goes to a competitor instead, an outage that takes your main line down for a day. A DataCore Software survey found that 54% of businesses experienced at least one IT outage lasting eight hours or more in the past five years — and for a lot of small businesses, “IT outage” and “the phones stopped working” are the same sentence. A modern, properly managed VoIP system, running on a solid network, is one of the more overlooked ways to close that gap.
That’s also why VoIP isn’t something to bolt on top of a shaky internet connection and hope for the best. Voice traffic is sensitive to a spotty network — the same Wi-Fi dead zones and unreliable routers that make video calls freeze will make phone calls choppy or drop them outright. Before we recommend a VoIP system, we look at the network it’s going to run on, which is exactly what our IT Network Support work covers.


We’re not a call center reselling somebody else’s phone platform with no idea how your business actually operates. Our process:
BRD already helps a lot of Memphis businesses make their phone ring through marketing and advertising. Handling the phone system itself is a natural extension of that — the same local team, the same accountability, one point of contact instead of a marketing vendor, a phone vendor, and an IT vendor who’ve never spoken to each other.

Fill out the short form below this section — your name, business name, phone, email, and a quick note on what’s going on (just exploring, something’s actively broken, or you’re ready to switch providers). Hit “Get My Free Audit,” and we’ll follow up to schedule your audit and get it on the calendar. No lengthy intake process, no obligation to buy anything afterward.
Find quick answers to the most common questions about our VoIP Phone Services
If your phones are the weak link between your marketing and your revenue, let’s fix that. Call BRD at (901) 708-7844 or request a free IT audit, and we’ll look at your current phone setup and network together and tell you plainly what’s worth fixing.