What Businesses Rely On When the Worst Happens
Nobody plans around the scenario where the server room floods, a laptop with the only copy of your client files gets stolen, or ransomware locks up every machine in the building overnight. That’s exactly the problem — the businesses that get hurt worst by a disaster aren’t the ones with bad luck. They’re the ones who never asked “what happens if” until they were already living the answer.
Memphis sits in a spot that sees its share of severe storms, and on top of that, every business — no matter how careful — is one phishing email or one failed hard drive away from losing data it can’t function without. Backup and disaster recovery isn’t about preventing the bad day. It’s about making sure the bad day doesn’t become the last day. BRD builds and manages backup and recovery systems for Memphis businesses so that when something goes wrong, “how do we get back up” already has an answer.
A lot of business owners think they’re covered because a backup exists somewhere — an external drive in the office, a folder synced to the cloud, something an old vendor set up years ago. The problem is that a backup nobody’s tested is a guess, not a plan. It might be incomplete. It might be sitting in the same building as the disaster that just took out your primary system, which defeats the purpose entirely. It might not restore at all, and you won’t find that out until you desperately need it to.
The DataCore Software survey on IT resilience found that 54% of businesses experienced at least one IT outage lasting 8 or more hours in just the past five years. Eight-plus hours isn’t an inconvenience — for most small businesses, it’s a genuine operational crisis, and it’s far more common than owners assume.
The stats around downtime and disaster recovery aren’t abstract — they’re the difference between a bad week and closing for good.
Backup and continuity research compiled by Datto puts the cost of downtime at a minimum of roughly $10,000 per hour for small businesses — lost sales, idle staff, missed commitments, and the scramble to keep customers from noticing anything’s wrong. And FEMA’s research on business resilience found that roughly 90% of businesses fail within a year if they can’t resume operations within 5 days of a disaster. Five days sounds like a lot of runway until you’re the business trying to reconstruct client records, invoices, and project files from memory because nothing was properly backed up.
Ransomware makes the math worse. Beyond the ransom itself, industry incident reporting commonly puts the recovery timeline at 16 to 24+ days of disruption — nearly a month of reduced or halted operations for a business that thought a backup drive in the supply closet had it covered.
This is a managed system, not a one-time setup you forget about. Here’s what’s actually running behind the scenes.
Your data gets backed up automatically on a regular schedule and stored offsite — meaning a fire, flood, or theft at your physical location doesn’t take out your only copy along with everything else. No one has to remember to run a backup. It just happens.
A backup you’ve never tried to restore is a backup you don’t actually have. We test recovery processes regularly, so when you need to restore data, we already know it works — instead of finding out the hard way at the worst possible time.
Storing your data safely is half the job. Getting your business back up and running quickly is the other half. Our disaster recovery planning covers not just where your data lives, but how fast you can be operational again after hardware failure, ransomware, or physical damage to your location.
Because ransomware increasingly targets backups themselves, our approach includes safeguards designed to keep your backup copies isolated and recoverable even if your primary network gets compromised — so a ransomware attack doesn’t take your entire safety net down with it.
If your business already works with BRD on marketing or your website, this is the same relationship extended to protecting the data that keeps your business running — one point of contact, one number to call, no explaining your setup from scratch to someone new every time something goes wrong. Memphis business owners already trust BRD with their brand; backup and disaster recovery is about trusting that same local team with the data behind it.
Fill out the short form below this section — your name, business name, phone, email, and a quick note on what’s going on (just exploring, something’s actively broken, or you’re ready to switch providers). Hit “Get My Free Audit,” and we’ll follow up to schedule your audit and get it on the calendar. No lengthy intake process, no obligation to buy anything afterward.
Find quick answers to the most common questions about our Backup and Disaster Recovery Services
The businesses that recover fastest from a disaster are the ones who had a real plan before they needed one. Call BRD at (901) 708-7844 or request a Free IT Audit to find out exactly where your current backups stand — and what would actually happen if you needed them tomorrow.
