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How We Work. Strategy First, Execution In-House

One team. Seven services. One process — from first audit to monthly reporting.

Big River Digital runs SEO, PPC, social media, video production, web development, listings management, and IT support as one in-house team — not a network of outsourced subcontractors. Every engagement moves through the same four-stage process: audit, strategy, execution, and reporting, with a single strategist accountable for the outcome from start to finish. That’s the difference between an agency that manages vendors and one that does the work.

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From Audit to Action. How a Project Actually Moves.

1. Discovery & Audit

Every engagement starts with a full audit of what’s already in place — website, listings, ad accounts, analytics, and existing content — plus a review of the client’s competitors and market. This isn’t a generic checklist; it’s scoped to the client’s specific industry and location. The output is a written findings summary, not a sales pitch.

2. Strategy & Prioritization

Findings get ranked by impact and effort, not by which service line they belong to. Because SEO, PPC, social, and web all sit under one roof, the strategy accounts for how the services affect each other — for example, a site restructure that changes SEO also changes what a paid landing page or a GBP listing needs. One strategist owns the plan across all channels.

 

3. Execution

Work is done by BRD’s in-house specialists — not handed off to a subcontractor network. The client has one point of contact regardless of how many service lines are active, and that contact is accountable for coordinating the specialists doing the actual work.

 

4. Reporting & Iteration

Clients get regular reporting tied to the goals set in the strategy phase — not raw platform exports. Reporting drives the next round of prioritization, so the process repeats on a cycle rather than running as a one-time project.

 

Why In-House Beats Outsourced

Most agencies this size act as project managers, routing work to freelancers or subcontracted vendors for anything outside their core specialty. Big River Digital employs its SEO, PPC, social, video, web, listings, and IT specialists directly. That means no markup on subcontracted work, no handoff delays between vendors, and one team that already knows the account when a new need comes up — rather than a new vendor starting from zero.

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We Diagnose Before We Prescribe

Big River Digital doesn’t sell a fixed menu of packages as the starting point of a conversation. Every recommendation follows from the audit and strategy stages — a client is only sold the services the audit shows will move the needle, not the full service list by default. If a client only needs two of the seven services, that’s what gets proposed.

Who Does What

Strategy & Client Accountability: Owns the audit-to-strategy pipeline and is the client’s single point of contact throughout the engagement.

Execution — Technical & Web: Owns implementation for SEO, web development, and IT support.

Execution — Creative & Content: Owns video production, social content, and social media management.

Business team discussing social media plans in a modern Memphis office.
Business professionals analyzing data charts and graphs at a meeting.

See the Work in Context

This page covers how a project moves once it starts. For the story behind Big River Digital — our history, our team, and why we built the agency this way — visit About Us. For a breakdown of what each individual service includes, visit Our Services.

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