Every major social platform — Instagram, TikTok, Facebook, YouTube, LinkedIn — has shifted heavily toward video. The algorithm rewards it, users prefer it, and brands that invest in consistent social video outperform those that don’t by a significant margin.
The challenge? Producing quality social video consistently is time-consuming, requires technical skill, and demands an understanding of what works on each platform. Most Memphis businesses either skip video entirely or produce it sporadically without a strategy — and neither approach moves the needle.
Big River Digital’s social media video production service handles everything — concept, filming, editing, formatting, and delivery — so your Memphis business shows up on video consistently, professionally, and with purpose.
We offer a full range of video production services designed to make your brand look its best. From live streaming to social media content, we handle every detail so you don’t have to.
Social media video has its own rules. What works in a TV commercial or a corporate brand film is almost never what works on Instagram or TikTok. Social video needs to:
Our team understands these nuances because we live on these platforms every day. We don’t just film and edit — we produce video that’s built from the ground up to perform in social feeds.
Vertical short-form video (15 to 90 seconds) designed for Instagram's Reels feed and Explore page. Reels are currently Instagram's highest-reach content format — an essential part of any Memphis business's social strategy.
Platform-native content that matches TikTok's tone, pacing, and creative conventions. We produce TikTok videos that feel authentic to the platform — not like repurposed brand content — because that's what TikTok's algorithm rewards.
Vertical short-form videos (under 60 seconds) for YouTube's Shorts feed. Shorts are YouTube's fastest-growing format and are increasingly shown in Google Search results — making them an SEO asset as well as a social content tool.
Horizontal and vertical video optimized for Facebook's feed and video tab — including square-format video for maximum mobile real estate. Facebook video also supports longer-form content for tutorials, demos, and behind-the-scenes footage.
Professional, thought-leadership-style video content for B2B Memphis businesses. LinkedIn video is one of the most underutilized formats on the platform — and one of the highest-performing for organic reach.
Ephemeral 24-hour content for Instagram and Facebook Stories — quick, conversational, and designed to drive direct action like swipe-ups, polls, and DMs.
Producing video without a strategy is just spending money. At Big River Digital, every video we produce for your Memphis business has a defined goal — whether that’s growing your follower count, driving website traffic, generating leads, or building brand recognition. We track performance monthly and adjust our approach based on what the data tells us.
Quick answers to common questions about our Social Video Production Services
Ready to make video a consistent, strategic part of your Memphis social media presence? Book a free content strategy call and we’ll show you exactly what kind of video content would perform best for your business and your audience.
