Frequently Asked Questions

Retargeting is a form of online advertising that shows ads to people who have previously visited your website or interacted with your brand—helping re-engage potential customers.

A content strategy is a plan for creating, publishing, and managing useful, relevant content that attracts and engages your target audience.

Organic traffic refers to website visitors who come through unpaid search results—typically through Google or other search engines—thanks to your SEO efforts.

CRM stands for Customer Relationship Management. It’s a tool or software used to manage interactions with customers and leads, helping you track communication, sales, and follow-ups.

A conversion happens when a visitor takes a desired action on your website—such as filling out a form, signing up for a newsletter, or making a purchase.

CTA stands for Call to Action. It’s a prompt that encourages users to take a specific action—like “Buy Now,” “Contact Us,” or “Book a Call.”

PPC stands for Pay-Per-Click Advertising. It’s a digital advertising model where you pay each time someone clicks on your ad. Google Ads and Facebook Ads are common PPC platforms.

AEO stands for Answer Engine Optimization. It’s the practice of optimizing your content to be found and cited in AI-powered search engines like ChatGPT, voice assistants, and featured snippets on Google.

SEO stands for Search Engine Optimization. It’s the process of optimizing your website and content so it appears higher in search engine results—helping more people find your business organically.

We’re flexible. If an urgent issue comes up or you need quick support, we’re just a call or message away. Our clients trust us because we’re reliable and responsive.

We use email, phone, and virtual meetings for regular check-ins. You’ll have a dedicated point of contact, and we pride ourselves on fast, clear, and consistent communication.

Some services (like paid ads) can generate quick wins, while others (like SEO) take longer to gain traction. We’ll give you a realistic timeline upfront and keep you updated along the way.

We use KPIs tailored to your business goals, whether it’s traffic growth, lead generation, conversions, or revenue. You’ll receive regular reports and updates so you always know how things are performing.

Absolutely. Many of our clients choose monthly retainers for continued SEO, social media, lead generation, and ad management. We’re here for the long haul—not just one-and-done projects.

It starts with a quick conversation. We’ll learn about your needs, share how we can help, and propose a plan. Once you’re ready, we kick off with onboarding, strategy development, and execution.

We start every engagement with a discovery call to understand your goals, challenges, and opportunities. From there, we recommend a strategy that makes sense for your business—no fluff, just what works.

Big River Digital is proudly based in Memphis, TN, but we work with clients across the country. Most of our services can be delivered remotely, making it easy to collaborate no matter where you're located.

Yes! We work with small businesses, startups, growing mid-size companies, and even nonprofits. Whether you're just starting or scaling, we tailor our services to meet your unique needs and goals.

We’re a full-service digital marketing agency offering services like SEO, website design, social media management, video production, advertising, AI chatbot implementation, and more. Our goal is to help your business grow online with custom strategies built for real results.