The Challenge
Veterans Security Group had built a loyal client base and strong word-of-mouth reputation in Memphis, but that trust wasn’t translating into new business online. Search visibility was almost entirely limited to people who already knew the company by name — branded searches like “Veterans Security Group Memphis.” The bigger opportunity, unbranded local searches like “security companies near me” or “security company Memphis TN,” was going almost entirely to competitors, because VSG’s Google Business Profile, website, and directory listings weren’t built to compete for that kind of search.
What We Did
We built a local SEO plan around the searches VSG was missing, not just the ones they were already winning. That meant Google Business Profile optimization and a consistent posting cadence to keep the profile active and relevant, new local service-page content built around how Memphis businesses actually search for security services, a full citation cleanup to fix inconsistent name, address, and phone listings across directories, and ongoing blog content targeting the specific industries VSG serves. Every piece of that work aimed at the same goal: showing up for the searches that happen before someone already knows who to call — not just after. Ninety days in, VSG’s search visibility nearly doubled, and the growth is concentrated in exactly the kind of new, unbranded searches that turn into new customers instead of repeat visits from people who already knew the name.
